Understanding your buyers is one of the most important foundational elements of your marketing organization. Buyer personas serve as a guide to existing and new team members.

As your business grows, more members are added to your team. These people might not be familiar with your market which creates a gap when it comes to marketing and sales.

By defining buyer personas and the buyer journey, your entire team has a clearer understanding of who buys your product, why they buy it, what they care about, and how you provide them value.

This helps your marketing team speak your buyer's language, provide more valuable content, craft better offers, find the right placements, and acquire more marketing qualified leads. 

Buyer personas and an understanding of the buyer journey helps your sales team develop more targeted pitches, identify meaningful buying triggers, and shorten the sales cycle, which all leads to more sales.