BY CLEARLY DEFINING YOUR BRAND POSITION AND PACKAGING YOUR BUSINESS IS IN THE POSITION TO:

  • Put a stake in the ground regarding who you are and what you stand for
  • Create brand consistency in your company and the market 
  • Establish a unique and inspiring position that targets a specific audience
  • Create packages that meet the needs of your unique audience

The project is usually laid out in five phases:

Conduct a Strategic Discovery Session

Define Your Business Story

  • Interviews with key stakeholders
  • Document and share findings with the team
  • Draft the central story points
  • Work with the team to finalize the story

Package Preparation and Research

  • Understand the target market
  • Competitive assessment
  • Research historical performance
  • Provide suggested packaging
  • Revise and finalize with team

Publish Supporting Materials

Measurement and Adjustment