Our team has been experimenting with personalized messages through video in Think Better's business and in prospecting programs for our clients. More specifically, we’ve started leveraging video in email and LinkedIn messages to prospects. Instead of sending a text-based message, we’re sending a short, targeted video message. And it seems to be working quite well.
Understanding your companies customer journey map helps to align teams and improve overall customer experience because it cross-functionally helps to identify areas of weakness that one team might not see over the other.
As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.
In this week’s roundup, we explore pillar pages and how they can improve your content, the best marketing podcasts out there, the insane amount of data produced in a minute, and tips for growing your company’s LinkedIn page.
In this week’s roundup, we review the Digital Summit Denver, the future of SEO, combining storytelling and marketing technology, old-school marketing tactics that are still relevant today, and a long list of books that you should be reading.
The only thing that remains consistent in the world of marketing is that it’s always changing. At Think Better, we're always trying to stay on top of the latest trends and new technologies, so we jumped at the chance to exchange ideas with hundreds of fellow marketers at the Digital Summit in Denver earlier this month.
In this week's roundup, we dive into podcast recommendations, activating B2B influencers across different marketing channels, a customized approach to SEO, and the importance of mobile optimization for B2B.
In this week’s roundup, we explore getting the most out of your traffic with personalization, B2B marketing trends and studies that you should know, the all new IGTV, and creative ways to let your customers know that you appreciate them.
In this week’s roundup, we dive into crafting communication for Gen Y, tips for the best mobile experience, how to win at social media, creating content that gets noticed, and the impact of GDPR on digital advertising.
In this week’s roundup, we explore the explosion of video on the internet, SEO tasks that can skyrocket you to the top, Facebook’s drop in referral traffic, and questions we should all be asking about the Internet Trends Report.
In this week’s roundup, we look at going head to head with the competition, strategies for attribution modeling, how to post less with greater success on social media, and recent account-based marketing trends.
In this week’s roundup, we explore B2B social media strategy, the four pillars of advertising with Google, making account based marketing a reality, and how to navigate Google Adwords new Life Events Targeting.
In this week’s roundup, we look into creating valuable and searchable content, top SEO tools for keeping up with algorithm changes, tips for better writing, and the illusive costs surrounding influencer marketing.
In this week's roundup we explore storytelling frameworks with Kyle Gray, learn the nine steps for successful revenue operations, strategize on building sustainable links, and map out the best times to post on different social networks.
Each business is different, but in every B2B there are basic elements of the marketing organization to consider as you grow and mature. Marketing is a critical and often overlooked area in many businesses. However, I believe it to be one of the most important practices in your business to invest in and plan for from the start. Marketing serves as the voice of your customer to help support business decisions. Without that voice and bridge to connect with your market, it's hard to create something that people will want and more importantly, pay for.
Social norms don't disappear when someone goes online. When you are introduced to a new person, there is usually a process of discovery and connection before either person shares their phone number or email. Humans ask one another questions, find out what interests they share, determine if the other is going to provide them any value. Then, if a connection is made and these people want to establish and invest in a relationship, they exchange contact information.
I didn’t go to the Writing the West conference to learn about publishing, but there happened to be some interesting sessions on the topic, which I attended out of curiosity. I’m glad I did. The publishing world is fascinating and a process and practice that before the weekend, I didn’t have a clue about how it worked. There are a few people in my life, interested in getting published. So for those people and any others who might be curious, I’ve summarized what I learned.
Last week was the annual Writing the Rockies conference, held at Western State Colorado University in Gunnison.
I participated in the nonfiction track and the first session I attended was focused on reporting and creative nonfiction. The panel featured Brian Calvert Editor of High Country News, Alissa Johnson, a writer, teacher, and coach, George Sibley, a nonfiction writer, and Mark Todd, an author, and professor of English at Western State.