The focus on “more leads” can be a trap that many B2B businesses fall into. The smaller budgets and business demands often create a culture of short-term priorities that over time degrade brand reputation. The primary focus on just acquiring more leads—which I find are often just thought of as email addresses—creates unattainable goals for marketing, feeds tension between marketing and sales, and sometimes incentivizes the wrong strategies.
At Think Better, we’re all huge fan of podcasts so we were excited when Amy Metherell, host of Inbound Back Office, invited Think Better founder, Andrea Steffes-Tuttle, to be a guest on her podcast. They got together to talk about a topic that we have a lot of experience in; account-based marketing.
Online reviews are essential to any product. With the internet at our fingertips, we now innately tend to research and learn about any (and almost every) product, before we purchase it. This is particularly apparent when making a large purchase.
The act of publishing great content to your site and social channels does not build an audience on its own. A network of publishers and distributors of your content are a critical piece of any successful online presence and content marketing strategy.
Social norms don't disappear when someone goes online. When you are introduced to a new person, there is usually a process of discovery and connection before either person shares their phone number or email.
Brands with effective social profiles are consistent, easily identifiable, regularly updated, and show the human side of a company. As a result these Brands typically have more followers and engagement than those that do not.
Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.
Our team has been experimenting with personalized messages through video in Think Better's business and in prospecting programs for our clients. More specifically, we’ve started leveraging video in email and LinkedIn messages to prospects. Instead of sending a text-based message, we’re sending a short, targeted video message. And it seems to be working quite well.
Understanding your companies customer journey map helps to align teams and improve overall customer experience because it cross-functionally helps to identify areas of weakness that one team might not see over the other.
As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.
In this week’s roundup, we explore pillar pages and how they can improve your content, the best marketing podcasts out there, the insane amount of data produced in a minute, and tips for growing your company’s LinkedIn page.
In this week’s roundup, we review the Digital Summit Denver, the future of SEO, combining storytelling and marketing technology, old-school marketing tactics that are still relevant today, and a long list of books that you should be reading.
The only thing that remains consistent in the world of marketing is that it’s always changing. At Think Better, we're always trying to stay on top of the latest trends and new technologies, so we jumped at the chance to exchange ideas with hundreds of fellow marketers at the Digital Summit in Denver earlier this month.
In this week's roundup, we dive into podcast recommendations, activating B2B influencers across different marketing channels, a customized approach to SEO, and the importance of mobile optimization for B2B.
In this week’s roundup, we explore getting the most out of your traffic with personalization, B2B marketing trends and studies that you should know, the all new IGTV, and creative ways to let your customers know that you appreciate them.
In this week’s roundup, we dive into crafting communication for Gen Y, tips for the best mobile experience, how to win at social media, creating content that gets noticed, and the impact of GDPR on digital advertising.
In this week’s roundup, we explore the explosion of video on the internet, SEO tasks that can skyrocket you to the top, Facebook’s drop in referral traffic, and questions we should all be asking about the Internet Trends Report.
In this week’s roundup, we look at going head to head with the competition, strategies for attribution modeling, how to post less with greater success on social media, and recent account-based marketing trends.