Top 5 Characteristics Your Next Marketing Hire Must Possess
We have found that the most critical elements to a successful hire lie within the person and not always the credentials. So, what should you be looking for in a marketing professional that goes beyond the resume checklist and ensuring they know how to structure a lead nurturing campaign?
Tactical initiatives can be taught, but these 5 personal characteristics are crucial to your next marketing hire:
Your marketing department needs to be led by innovative thinkers who are willing and empowered to think creatively. In an evolving world, those with an entrepreneurial mindset will take your business to new heights and ensure that you get noticed by your customers.
Successful marketers always remain curious. They crave more knowledge about the industry they are working in, their customers, prospects, and the processes and tools that they employ to do their jobs. People who are continually learning and exploring new opportunities create engaging and effective marketing strategies and programs.
The marketing team should continually be the team you look to for solutions. A successful marketer doesn't let the problem bog them down but enjoys putting the puzzle together to solve it.
Organization is essential in the face of constant news cycles, never-ending content, ever-changing customer journeys, and the 24/7 connected consumer.
Your star marketing department is one of accountability. They know the goals, are willing to test different methods and analyze the results impartially.
Marketing casts a very large net and there are many different personalities that will perform well. Selecting talent that embodies entrepreneurial spirit, curiosity, solution-based thinking, organization, and accountability will ensure that you’re adding a successful new marketer to your team.
This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.
For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.
Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.
A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me.
The demand for more leads is the one constant in a marketers life. In every marketing role I’ve held, “More leads!” was the battle cry from the leadership team and the sales reps. As I’ve supported clients, the demand has remained consistent.
Recently I found myself at the Digital Summit in Denver, surrounded by fellow marketers in a familiar discussion about how we can better align sales and marketing teams to truly provide a cohesive customer experience. This particular discussion resonated with me more than most as it took a step further than just restating that cohesion needs to happen and actually provided tactical tools to facilitate this in reality.
Learning from others catapults creativity and inspires innovation. Sure, you can learn by reading a book or googling answers, but there’s so much more to be gained by interacting with others. Diversification adds a spark that can’t be created artificially. But it’s not always about diversifying by culture and race, it’s inspiring to collaborate with people who have different specializations and interests.
We all know that PR is great for brand awareness, but it’s also great for link building and SEO. And the path to press coverage is open to anyone. Here are some suggestions for how to get your brand covered.
As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue.
Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.
After selling HubSpot and advising so many clients on it, I was inspired to put pen to paper, and share what I’ve learned, to guide others who are thinking about or currently using HubSpot. There’s a lot of ground to cover, but to start, the first question I want to help you answer is how to know if HubSpot is right for you and your business.
Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.