Top 5 Characteristics Your Next Marketing Hire Must Possess
We have found that the most critical elements to a successful hire lie within the person and not always the credentials. So, what should you be looking for in a marketing professional that goes beyond the resume checklist and ensuring they know how to structure a lead nurturing campaign?
Tactical initiatives can be taught, but these 5 personal characteristics are crucial to your next marketing hire:
Your marketing department needs to be led by innovative thinkers who are willing and empowered to think creatively. In an evolving world, those with an entrepreneurial mindset will take your business to new heights and ensure that you get noticed by your customers.
Successful marketers always remain curious. They crave more knowledge about the industry they are working in, their customers, prospects, and the processes and tools that they employ to do their jobs. People who are continually learning and exploring new opportunities create engaging and effective marketing strategies and programs.
The marketing team should continually be the team you look to for solutions. A successful marketer doesn't let the problem bog them down but enjoys putting the puzzle together to solve it.
Organization is essential in the face of constant news cycles, never-ending content, ever-changing customer journeys, and the 24/7 connected consumer.
Your star marketing department is one of accountability. They know the goals, are willing to test different methods and analyze the results impartially.
Marketing casts a very large net and there are many different personalities that will perform well. Selecting talent that embodies entrepreneurial spirit, curiosity, solution-based thinking, organization, and accountability will ensure that you’re adding a successful new marketer to your team.
After selling HubSpot and advising so many clients on it, I was inspired to put pen to paper, and share what I’ve learned, to guide others who are thinking about or currently using HubSpot. There’s a lot of ground to cover, but to start, the first question I want to help you answer is how to know if HubSpot is right for you and your business.
Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.
As a wine eCommerce platform, VineSpring stemmed out of the tight-knit beverage alcohol industry with a heavy reliance on word-of-mouth marketing. As they grew, so did their marketing needs. As a small and hardworking team, VineSpring didn’t have the capacity to or expertise to build out a multi-channel marketing strategy. Think Better offered the know-how and flexibility that they needed.
To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.
May 2019’s Book: This is Marketing, by Seth Godin
I’ve been thinking and talking a lot about the current B2B buying process this year.
The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.
Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.
Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.
Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.
Content marketing — it’s definitely a buzzword and though the term may be overused, the concept shouldn’t be overlooked. At the heart of it, content marketers are recognizing that the buying journey has changed, and they are responding to those changes. Prospects don’t sit back and wait for companies and brands to tell them what they need. With the onslaught of information and access these days, they will tell us what they need and when they need it.
Last week I attended the Business of Software conference in Cambridge, England. BoS is a conference that takes place in both the US and the UK each year and draws software professionals with its promise of “bringing together the world’s smartest software entrepreneurs for learning, listening, and networking.”
As we enter Q2, do you have your marketing team in place to tackle the rest of the year? Job descriptions are important, and sure there are tactical things that your team needs to be able to accomplish, but we have found that the most critical elements to a successful hire lie within the person and not always the credentials.