Top 5 Characteristics Your Next Marketing Hire Must Possess
We have found that the most critical elements to a successful hire lie within the person and not always the credentials. So, what should you be looking for in a marketing professional that goes beyond the resume checklist and ensuring they know how to structure a lead nurturing campaign?
Tactical initiatives can be taught, but these 5 personal characteristics are crucial to your next marketing hire:
Your marketing department needs to be led by innovative thinkers who are willing and empowered to think creatively. In an evolving world, those with an entrepreneurial mindset will take your business to new heights and ensure that you get noticed by your customers.
Successful marketers always remain curious. They crave more knowledge about the industry they are working in, their customers, prospects, and the processes and tools that they employ to do their jobs. People who are continually learning and exploring new opportunities create engaging and effective marketing strategies and programs.
The marketing team should continually be the team you look to for solutions. A successful marketer doesn't let the problem bog them down but enjoys putting the puzzle together to solve it.
Organization is essential in the face of constant news cycles, never-ending content, ever-changing customer journeys, and the 24/7 connected consumer.
Your star marketing department is one of accountability. They know the goals, are willing to test different methods and analyze the results impartially.
Marketing casts a very large net and there are many different personalities that will perform well. Selecting talent that embodies entrepreneurial spirit, curiosity, solution-based thinking, organization, and accountability will ensure that you’re adding a successful new marketer to your team.
Data cleanup and maintenance is critical to marketing success. We break data cleanup in HubSpot into three stages, clean-up, de-dupe, and organize.
We know that as B2B marketers, we need to speak a specific language and communicate benefits to a very targeted audience. Content needs to be specific and come in different forms than it does for regular consumers. It doesn’t stop there. Tactics for B2B specific marketing extends to SEO too. Specific B2B SEO is a niche area that we don’t often hear about but that doesn’t mean it’s something you should ignore.
There's no substitute for direct customer insight. It's a marketer's superpower. This is a reminder to any marketer out there who isn't actively trying to connect with their customers and prospects that second-hand customer information doesn't cut it.
I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.
Our marketing book club recently read To Sell is Human by Dan Pink. Here is our review and summary of the book.
The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.
It’s that time of year! 2020 is right around the corner and as marketers, it’s time to figure out the budget, priorities, plans, and targets for the upcoming year.
As we help our clients with their 2020 plans, I thought I’d share the Think Better process and template with other marketers out there who are looking for guidance.
A common conundrum that marketers face is deciding whether or not to buy that big lead list. Don’t. Here’s why.
Springtime is when I am ready to get my house in order, fall is when my focus turns toward my office. The back-to-school season has long been a time to step back, look at the big picture, and reorganize.
During our elementary days, it may have been new binders and pencils, but the concept remains the same: fall = time to reinvest in the tools that help us work smarter and more efficiently. It’s time to say goodbye to lazy summer days and hello to productivity.
This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.
For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.
Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.