In this week’s roundup, we explore B2B social media strategy, the four pillars of advertising with google, making account based marketing a reality, and how to navigate Google Adwords new Life Events Targeting.


How to Create a B2B Social Media Strategy (Without Being Boring)

You rarely hear about a B2B company totally crushing it at social media. But, shying away from social media is a mistake. Sprout Social demystifies B2B social media and gives plenty of examples to spark your imagination.

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The 4 Pillars of Advertising on Google

The digital ad experts on the Perpetual Traffic Podcast dive into the four pillars of advertising on Google and leveraging the platform to reach your customers.

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How To Build An Account-Based Marketing Program That Works

Most B2B marketers consider account-based marketing a key strategy for success. See how to craft personalized experiences that turn leads into happy customers.

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The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting

Adwords is catching up when it comes to targeting. See how you can use their new Life Events Targeting to target specific audience rather than just keywords.

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