The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.Read More
It’s that time of year! 2020 is right around the corner and as marketers, it’s time to figure out the budget, priorities, plans, and targets for the upcoming year.
As we help our clients with their 2020 plans, I thought I’d share the Think Better process and template with other marketers out there who are looking for guidance.Read More