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Posts in Strategy
How to Leverage Review Sites & Directories for Your Brand

Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.

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Three Constants in Company Culture

A common business truth that I’ve witnessed is that companies that embrace who they are, have the most satisfied employees and the happiest customers.

Key to brand building is being true to your company and your culture. What is inside your company, shows up outside. You’re not fooling anyone when you try to be something or someone you’re not.

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An Evolution in B2B Marketing

As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.

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