Think Better Marketing


We are Crushing on Personalized Video

Our team has been experimenting with personalized messages through video in Think Better's business and in prospecting programs for our clients. More specifically, we’ve started leveraging video in email and LinkedIn messages to prospects.

Instead of sending a text-based message, we’re sending a short, targeted video message. And it seems to be working quite well. I don’t have any conclusive data, but I can tell you that we’re getting a higher response rate and multiple views of our videos. The video format provides a better way to connect with the recipient and share the value we could provide them and the recipients seem to be more likely to share with their peers.

In the process of using video more frequently, I’ve been thinking and reading a lot about the video strategy and thought I’d share some of the resources that I’ve found helpful.

We are primarily using video through the new HubSpot and Vidyard integration. The partnership of these two technologies offers a crazy-easy way to record and share personalized video via email. Find out more.

In my efforts to educate sales teams, I’ve leveraged the information shared in this Vidyard webinar to organize the information I’m sharing with my clients.

And, as I’ve tried to put to words the value that I know video has over other traditional media, I have gone looking for research and statistics to validate/invalidate my assumptions. One collection of video stats suggests that viewers retain 95 percent of the information presented in a video compared to 10 percent retention when they read it and one minute of video is equal to 1.8 million words to your audience. You can find more stats and sources here.

How are you using video? Any ideas to share?