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Navigating the World of Account-Based Measurement

In this week’s roundup, we jump into ABM data measurements, the difference between active and passive data, how the EU’s GDPR will change data laws, and wise words from Matt Heinz.


Infographic: The 4 Dimensions of Account-Based Measurement

Account Based Marketing (ABM) has changed the landscape of B2B marketing. As more marketers jump aboard, it’s becoming obvious that many struggle with effectively measuring the contributions of ABM. DemandBase lays it all out in an easy to digest infographic.

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Conversational Data Collection: Active Data vs Passive Data

Are your data points passive or active? If you’re not sure, check out this post from HubSpot and learn why you need both.

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Are You Ready for GDPR?

The EU's General Data Protection Regulation (GDPR) will officially be in effect on May 25. The strengthened protection of personal data will drastically change the current data laws throughout the EU. What does this mean for your business?

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LinkedIn Post from Matt Heinz, President of Heinz Marketing Inc.

Matt Heinz, President of Heinz Marketing, gifted us a nugget of wisdom on LinkedIn a few days ago. Check out his post for a glimpse into the way he views cold calling and all business relationships.

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Andrea Steffes-Tuttle