In this week’s roundup, we explore the future of ABM, keyword research for optimizing content, how to be a primary source and create original research, and solving problems with live chat.
The Past, Present, And Future Of Account-Based Marketing
Account-Based Marketing (ABM) has come a long way, transforming how we tackle B2B marketing and sales. What do the past and the present state of ABM say about its future?
Keyword Research: The Complete Beginner’s Guide
What’s the best way to find keywords that represent your company's website and optimize your content? This article lays out keyword strategy from A to Z.
5 Examples of Original Research in Content Marketing: How to Be the Primary Source
Original research is one of the most valuable pieces of content you can create. Here are a few outstanding examples and tips so your business can stand out as the primary source.
How to Save Sales and Solve Customer Problems with Live Chat
Live chat can be intimidating with real-time expectations, but the pay off creates new opportunities by delivering exceptional customer service. Shopify breaks down how to roll out live chat without overwhelming your customer support team.