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In this week's roundup, we dive into podcast recommendations, activating B2B influencers across different marketing channels, a customized approach to SEO, and the importance of mobile optimization for B2B. 


27 Best Digital Marketing & Business Podcasts You Need to Listen To

If you're like us, you're always on the lookout for a new podcast. Digital Marketer just launched their own and asked their audience to submit their favorite marketing and business podcasts. Discover something new or unearth a forgotten classic! 

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Activating B2B Influencers Across earned, Owned, Shared & Paid Media

There are many ways B2B companies can involve influencers in their marketing programs, but it requires a targeted strategy. See what Michael Brito thinks about identifying the right influencers, researching their behaviors, and activating them.

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Better Than Basics: Custom-Tailoring Your SEO Approach

All websites are different so unfortunately there is no one-size-fits-all solution for SEO. To do things right, you need to do some research and create a customized approach. The experts at MOZ give us the guide on how to tackle custom-tailoring your SEO. 

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B2B Marketing in a Mobile-First World

Mobile marketing isn't new but B2B marketers have some catching up to do. B2B websites are typically focused on informing and educating visitors rather than driving conversion. But now that mobile-friendly pages get higher rankings, it's time to make some changes. Don't get left behind and see how you can get ahead of the curve by following these tips. 

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Andrea Steffes-Tuttle