In this week’s roundup, we explore getting the most out of your traffic with personalization, B2B marketing trends and studies that you should know, the all-new IGTV, and creative ways to let your customers know that you appreciate them. 


Website Personalization for the Future of B2B Buying: How to Make the Most of Your Traffic With Conversations


If you want customers to make purchasing decisions from your website, you need to greet them like a friend. Learn how to create a more welcoming digital personality and make the most of your traffic.

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10 B2B Marketing Trends & Studies That Every Marketer Should Know


Today’s consumers expect a lot from the brands they interact with and businesses aren’t any different. Learn from both studies and trends how to authentically engage with B2B marketing.

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With IGTV, Instagram is Becoming Television for the Mobile Generation


Advances in technology rapidly change the way we consume content. The next generation of TV may be in your pocket. Read up on IGTV and how it’s changing the way we watch. 

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From Ideas to Action: 6 Creative Ways to Show Customers You Care


The way you thank your customers can set you apart from your competitors. Here are six creative ways you can go the extra mile to delight your customers and let  them know that you appreciate them. 

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