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Rethinking Content

In this week’s roundup, we look at B2B content strategy for 2018, UTM parameter basics, the impact of personality on work, and what it means to be creative.


Why It's Time To Rethink Your B2B Content Strategy

Content is more valuable to the buyer’s decision making process than ever before. Whatever you do, remember it’s quality, not quantity, and please forget the spray-and-pray approach.

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UTM Parameters Explained: a Marketer’s Guide

If you want a better picture of what marketing activities are worth investing more resources in, Urchin Tracking Module (UTM) parameters, are an essential way to track success accurately. See how to use them correctly and get a better idea of what triggers traffic and engagement.

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Introvert or Extrovert? Here’s How to Boost Your Productivity

At some point in your working life, your employer probably had everyone take a personality test so you could learn how to work better together. And it’s true; personality types do affect the way we work. Read on for tips on how to work better with others and use your personality to its advantage.

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You Don’t Have to Be a Genius to Be Creative

Are you creative? It can be a challenging question as people express their creativity in different ways. According to Allen Gannett, CEO of TrackMaven, it’s all about hard work, good timing, and reliable feedback.

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Andrea Steffes-Tuttle