Let's face it, keeping up with the constantly changing world of marketing is nearly impossible. That's why we decided to make things easy for you. Starting today, we'll be creating a weekly curated list of our favorite articles, tricks of the trade and most influential podcast episodes to keep you in the know. 
 

This week's roundup explores revamping your social media, how powerful Facebook really is,  the power of customer journey, and the downfall of keywords.


Big, If True

Social media is powerful. But can it really undermine our own free will? Some say that Cambridge Analytica’s targeted Facebook ads swung the US Presidential election. On the Media dives into this issue and addresses whether we should or shouldn't be focusing more on Facebook.

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5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Is your social media content dead in the water? Kissmetics walks you through what mistakes you are probably making and how to fix them.

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Connecting Process to Customer: Take the Customer Journey

We’ve all heard that the customer journey is important. But just how important is it? Gartner identifies customer experience management as a top priority among CEOs and fills in the gaps on how companies can take advantage of opportunities.

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Keywords Is Being Sunsetted in 2018. Here's Why.

The science of search has changed and it’s no longer all about keywords. Hubspot explains how search has changed in the last ten years and what role keywords play today.

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