Think Better Marketing
Marketing for B2B SaaS Businesses
Supporting marketing strategy and delivery to grow B2B businesses.
At Think Better, our goal is to create a great experience for our clients and their customers and prospects. We support our client’s growth and goals through marketing education, strategic support, infrastructure development, and execution.
We work with SaaS companies who believe in what they are doing, care deeply about their customers, and are committed to delivering great products and services.
6450 Gunpark Dr.
Boulder, CO 80501
Client Case Study: VineSpring
See how Think Better has worked with this client as an outsourced marketing organization
VineSpring brought in Think Better in 2016. The Think Better team quickly got to work on repositioning VineSpring as a leader in their industry.
“Think Better developed a comprehensive marketing strategy and created a sales pipeline to connect information from various sources in a truly effective way. They also had a great knowledge of the industry and were role models in the EOS process.” - Chris Towt, CEO, VineSpring
Looking for marketing ideas, answers, and support? Think Better Thoughts is a growing collection of thoughts, questions, and insights. Oh, there are also some guides and how-tos as well.
Springtime is when I am ready to get my house in order, fall is when my focus turns toward my office. The back-to-school season has long been a time to step back, look at the big picture, and reorganize.
During our elementary days, it may have been new binders and pencils, but the concept remains the same: fall = time to reinvest in the tools that help us work smarter and more efficiently. It’s time to say goodbye to lazy summer days and hello to productivity.
This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.
For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.
Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.
A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me.
The demand for more leads is the one constant in a marketers life. In every marketing role I’ve held, “More leads!” was the battle cry from the leadership team and the sales reps. As I’ve supported clients, the demand has remained consistent.
Recently I found myself at the Digital Summit in Denver, surrounded by fellow marketers in a familiar discussion about how we can better align sales and marketing teams to truly provide a cohesive customer experience. This particular discussion resonated with me more than most as it took a step further than just restating that cohesion needs to happen and actually provided tactical tools to facilitate this in reality.
Learning from others catapults creativity and inspires innovation. Sure, you can learn by reading a book or googling answers, but there’s so much more to be gained by interacting with others. Diversification adds a spark that can’t be created artificially. But it’s not always about diversifying by culture and race, it’s inspiring to collaborate with people who have different specializations and interests.
We all know that PR is great for brand awareness, but it’s also great for link building and SEO. And the path to press coverage is open to anyone. Here are some suggestions for how to get your brand covered.
As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue.
Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.
More from Think Better
Marketing Technology Support
The success of your marketing organization is dependent on the effectiveness of your systems. Think Better is a HubSpot partner and have experts to support Salesforce, Google Analytics, and MailChimp.
How We Work
Find out how Think Better works with B2B businesses to provided the right level of support depending on budget and business demands.
See how we work as an extension of your team >>