Think Better Marketing
Marketing for B2B SaaS Businesses
Supporting marketing strategy and delivery to grow B2B businesses.
At Think Better, our goal is to create a great experience for our clients and their customers and prospects. We support our client’s growth and goals through marketing education, strategic support, infrastructure development, and execution.
We work with SaaS companies who believe in what they are doing, care deeply about their customers, and are committed to delivering great products and services.
6450 Gunpark Dr.
Boulder, CO 80501
Client Case Study: VineSpring
See how Think Better has worked with this client as an outsourced marketing organization
VineSpring brought in Think Better in 2016. The Think Better team quickly got to work on repositioning VineSpring as a leader in their industry.
“Think Better developed a comprehensive marketing strategy and created a sales pipeline to connect information from various sources in a truly effective way. They also had a great knowledge of the industry and were role models in the EOS process.” - Chris Towt, CEO, VineSpring
Want a glimpse inside what goes on at Think Better? Our blog is a growing collection of thoughts, questions, and insights. Oh, there are also some guides and how-tos as well.
We all know that PR is great for brand awareness, but it’s also great for link building and SEO. And the path to press coverage is open to anyone. Here are some suggestions for how to get your brand covered.
As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue.
Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.
After selling HubSpot and advising so many clients on it, I was inspired to put pen to paper, and share what I’ve learned, to guide others who are thinking about or currently using HubSpot. There’s a lot of ground to cover, but to start, the first question I want to help you answer is how to know if HubSpot is right for you and your business.
As a wine eCommerce platform, VineSpring stemmed out of the tight-knit beverage alcohol industry with a heavy reliance on word-of-mouth marketing. As they grew, so did their marketing needs. As a small and hardworking team, VineSpring didn’t have the capacity to or expertise to build out a multi-channel marketing strategy. Think Better offered the know-how and flexibility that they needed.
To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.
May 2019’s Book: This is Marketing, by Seth Godin
I’ve been thinking and talking a lot about the current B2B buying process this year.
The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.
Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.
Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.
Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.
More from Think Better
Marketing Technology Support
The success of your marketing organization is dependent on the effectiveness of your systems. Think Better is a HubSpot partner and have experts to support Salesforce, Google Analytics, and MailChimp.
How We Work
Find out how Think Better works with B2B businesses to provided the right level of support depending on budget and business demands.
See how we work as an extension of your team >>