Think Better Marketing

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Position Your SEO for B2B

We know that as B2B marketers, we need to speak a specific language and communicate benefits to a very targeted audience. Content needs to be specific and come in different forms than it does for regular consumers. It doesn’t stop there. Tactics for B2B specific marketing extends to SEO too. Specific B2B SEO is a niche area that we don’t often hear about but that doesn’t mean it’s something you should ignore. 


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Susan Evans
The Recipe for Future-Proofing Your Content

I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.

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Susan Evans
What is Marketing Strategy?

The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.

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2020 Marketing Planning Template

It’s that time of year! 2020 is right around the corner and as marketers, it’s time to figure out the budget, priorities, plans, and targets for the upcoming year.

As we help our clients with their 2020 plans, I thought I’d share the Think Better process and template with other marketers out there who are looking for guidance.

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Goodbye Summer, Hello Productivity

Springtime is when I am ready to get my house in order, fall is when my focus turns toward my office. The back-to-school season has long been a time to step back, look at the big picture, and reorganize. 

During our elementary days, it may have been new binders and pencils, but the concept remains the same: fall = time to reinvest in the tools that help us work smarter and more efficiently. It’s time to say goodbye to lazy summer days and hello to productivity.


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Suzanne McKee
How to Market to Today's B2B Buyer

This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.

For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.

Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.

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5 Simple Steps for Strategizing and Simplifying Writing

A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me. 

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Susan Evans