Think Better Book Club—This Is Marketing
Three Ways to Attract Today's B2B Buyer
To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.
May 2019’s Book: This is Marketing, by Seth Godin
Top 5 Tips to Improve Your SEO in 2019
I’ve been thinking and talking a lot about the current B2B buying process this year.
The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.
When Less is More: How to Build a Simple Website that Converts
Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.
Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.
Your Content Marketing Strategy, in 7 Steps
Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.
What I Learned at the 2019 BoS Europe Conference
Content marketing — it’s definitely a buzzword and though the term may be overused, the concept shouldn’t be overlooked. At the heart of it, content marketers are recognizing that the buying journey has changed, and they are responding to those changes. Prospects don’t sit back and wait for companies and brands to tell them what they need. With the onslaught of information and access these days, they will tell us what they need and when they need it.
Top 5 Characteristics Your Next Marketing Hire Must Possess
Last week I attended the Business of Software conference in Cambridge, England. BoS is a conference that takes place in both the US and the UK each year and draws software professionals with its promise of “bringing together the world’s smartest software entrepreneurs for learning, listening, and networking.”
6 Best Practices to Jumpstart Your Email Campaigns
As we enter Q2, do you have your marketing team in place to tackle the rest of the year? Job descriptions are important, and sure there are tactical things that your team needs to be able to accomplish, but we have found that the most critical elements to a successful hire lie within the person and not always the credentials.
In Celebration of Women's History Month: Voices that Inspire Me
What are the basics for B2B email marketing? We’ve listed our six best practices for you to use as a guideline, but don’t stop there. It’s going to take some testing on your end to figure out what’s perfect for your specific audience and industry.
In Celebration of Women's History Month: A mother's determination
I've been devouring podcasts lately and many of them are hosted and/or produced by inspiring women. Two of my favorites are Nora McInerny of Terrible Thanks for Asking and Hillary Kerr of Second Life. Let me explain why.
In Celebration of Women's History Month—the Women Who Have Impacted Me
When thinking about a single source of inspiration to celebrate March 2019 Women’s History Month, I am drawn, particularly at this point in time, to Barbara Davis.
Don’t fall into the MORE LEADS trap
In honor of Women’s History Month (and a belated International Women’s Day) the Think Better team is reflecting on the women who inspire us. When I started to think about the women who inspire me, I was overwhelmed. I am inspired every single day by the incredible women that are out in the world.
The focus on “more leads” can be a trap that many B2B businesses fall into. The smaller budgets and business demands often create a culture of short-term priorities that over time degrade brand reputation. The primary focus on just acquiring more leads—which I find are often just thought of as email addresses—creates unattainable goals for marketing, feeds tension between marketing and sales, and sometimes incentivizes the wrong strategies.