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Three Constants in Company Culture

A common business truth that I’ve witnessed is that companies that embrace who they are, have the most satisfied employees and the happiest customers.

Key to brand building is being true to your company and your culture. What is inside your company, shows up outside. You’re not fooling anyone when you try to be something or someone you’re not.

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An Evolution in B2B Marketing

As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.

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Building Your Pillars

In this week’s roundup, we explore pillar pages and how they can improve your content, the best marketing podcasts out there, the insane amount of data produced in a minute, and tips for growing your company’s LinkedIn page.

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Andrea Steffes-Tuttle
Digital Inspiration

In this week’s roundup, we review the Digital Summit Denver, the future of SEO, combining storytelling and marketing technology, old-school marketing tactics that are still relevant today, and a long list of books that you should be reading.

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Andrea Steffes-Tuttle
Digital Summit Denver | The State of Digital Marketing

The only thing that remains consistent in the world of marketing is that it’s always changing. At Think Better, we're always trying to stay on top of the latest trends and new technologies, so we jumped at the chance to exchange ideas with hundreds of fellow marketers at the Digital Summit in Denver earlier this month.

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Susan Evans
Listen In

In this week's roundup, we dive into podcast recommendations, activating B2B influencers across different marketing channels, a customized approach to SEO, and the importance of mobile optimization for B2B. 

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Andrea Steffes-Tuttle