We all know that PR is great for brand awareness, but it’s also great for link building and SEO. And the path to press coverage is open to anyone. Here are some suggestions for how to get your brand covered.Read More
As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue.Read More
After selling HubSpot and advising so many clients on it, I was inspired to put pen to paper, and share what I’ve learned, to guide others who are thinking about or currently using HubSpot. There’s a lot of ground to cover, but to start, the first question I want to help you answer is how to know if HubSpot is right for you and your business.Read More
Whether you’re a marketer or not, being able to clearly express your views, or your company's message, through writing is a skill worth developing. Every one of us is, in fact, a writer, so you better get used to it.Read More
As a wine eCommerce platform, VineSpring stemmed out of the tight-knit beverage alcohol industry with a heavy reliance on word-of-mouth marketing. As they grew, so did their marketing needs. As a small and hardworking team, VineSpring didn’t have the capacity to or expertise to build out a multi-channel marketing strategy. Think Better offered the know-how and flexibility that they needed.Read More
To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.
May 2019’s Book: This is Marketing, by Seth GodinRead More
I’ve been thinking and talking a lot about the current B2B buying process this year.
The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.Read More
Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.
Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.Read More
Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.Read More
Content marketing — it’s definitely a buzzword and though the term may be overused, the concept shouldn’t be overlooked. At the heart of it, content marketers are recognizing that the buying journey has changed, and they are responding to those changes. Prospects don’t sit back and wait for companies and brands to tell them what they need. With the onslaught of information and access these days, they will tell us what they need and when they need it.Read More
Last week I attended the Business of Software conference in Cambridge, England. BoS is a conference that takes place in both the US and the UK each year and draws software professionals with its promise of “bringing together the world’s smartest software entrepreneurs for learning, listening, and networking.”Read More