Think Better Marketing

Blog

Goodbye Summer, Hello Productivity

Springtime is when I am ready to get my house in order, fall is when my focus turns toward my office. The back-to-school season has long been a time to step back, look at the big picture, and reorganize. 

During our elementary days, it may have been new binders and pencils, but the concept remains the same: fall = time to reinvest in the tools that help us work smarter and more efficiently. It’s time to say goodbye to lazy summer days and hello to productivity.


Read More
Suzanne McKee
How to Market to Today's B2B Buyer

This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.

For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.

Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.

Read More
5 Simple Steps for Strategizing and Simplifying Writing

A few weeks ago the TB team attended a writing workshop with Tanja Pajevic. Tanja is an author of two books, has been published in many publications such as The New York Times and the Huffington Post, is a writing coach, and is the recipient of several awards and fellowships. She’s got a lot of tricks up her sleeve and I want to share with you the tips that hit home for me. 

Read More
Susan Evans
Stop. Collaborate. And LinkedIn.

Recently I found myself at the Digital Summit in Denver, surrounded by fellow marketers in a familiar discussion about how we can better align sales and marketing teams to truly provide a cohesive customer experience. This particular discussion resonated with me more than most as it took a step further than just restating that cohesion needs to happen and actually provided tactical tools to facilitate this in reality. 

Read More
Suzanne McKee
Get Out of Your Lane to Improve the Experience

Learning from others catapults creativity and inspires innovation. Sure, you can learn by reading a book or googling answers, but there’s so much more to be gained by interacting with others. Diversification adds a spark that can’t be created artificially. But it’s not always about diversifying by culture and race, it’s inspiring to collaborate with people who have different specializations and interests. 

Read More
Susan Evans
Recognizing Our Humanity at the Denver Digital Summit

As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue. 

Read More
How to Leverage Review Sites & Directories for Your Brand

Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.

Read More