Think Better Marketing

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Think Better Book Club—This Is Marketing

To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.

May 2019’s Book: This is Marketing, by Seth Godin

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Suzanne McKee
Three Ways to Attract Today's B2B Buyer

I’ve been thinking and talking a lot about the current B2B buying process this year.

The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.

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Andrea Steffes-Tuttle
Top 5 Tips to Improve Your SEO in 2019

Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.

Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.

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Susan Evans
When Less is More: How to Build a Simple Website that Converts

Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.

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Susan Evans
Your Content Marketing Strategy, in 7 Steps

Content marketing — it’s definitely a buzzword and though the term may be overused, the concept shouldn’t be overlooked. At the heart of it, content marketers are recognizing that the buying journey has changed, and they are responding to those changes. Prospects don’t sit back and wait for companies and brands to tell them what they need. With the onslaught of information and access these days, they will tell us what they need and when they need it.

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Suzanne McKee
Top 5 Characteristics Your Next Marketing Hire Must Possess

As we enter Q2, do you have your marketing team in place to tackle the rest of the year? Job descriptions are important, and sure there are tactical things that your team needs to be able to accomplish, but we have found that the most critical elements to a successful hire lie within the person and not always the credentials.

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Suzanne McKee
Don’t fall into the MORE LEADS trap

The focus on “more leads” can be a trap that many B2B businesses fall into. The smaller budgets and business demands often create a culture of short-term priorities that over time degrade brand reputation. The primary focus on just acquiring more leads—which I find are often just thought of as email addresses—creates unattainable goals for marketing, feeds tension between marketing and sales, and sometimes incentivizes the wrong strategies.

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Andrea Steffes-Tuttle