Think Better Marketing

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Recognizing Our Humanity at the Denver Digital Summit

As my team and I took our seats in the Ellie Caulkins Opera House for the Denver Digital Summit, we commented on how nice it was to get out of the office and how today, the reality of “work” expects that we be producing and productive at all hours of the day all the time. As the keynote kicked off, I remarked on how, as American workers and businesses, we tend to ignore basic human needs. Like fatigue. 

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How to Leverage Review Sites & Directories for Your Brand

Online reviews sites are an essential channel for companies. Buyers research and learn about any (and almost every) product, before they reach out to the business directly. Here’s how to make sure that your brand is represented on review sites, so you are part of the consideration buying stage.

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A Think Better Case Study: VineSpring

As a wine eCommerce platform, VineSpring stemmed out of the tight-knit beverage alcohol industry with a heavy reliance on word-of-mouth marketing. As they grew, so did their marketing needs. As a small and hardworking team, VineSpring didn’t have the capacity to or expertise to build out a multi-channel marketing strategy. Think Better offered the know-how and flexibility that they needed.

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Susan Evans
Think Better Book Club—This Is Marketing

To embrace our team value to always be curious and think creatively, we started a book club. We are continually looking for new opportunities to learn and as a team of self-proclaimed bookworms, a bookclub was the natural way for us to continue to grow, learn, and explore.

May 2019’s Book: This is Marketing, by Seth Godin

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Suzanne McKee
Three Ways to Attract Today's B2B Buyer

I’ve been thinking and talking a lot about the current B2B buying process this year.

The B2B buying journey is longer and more complex than it’s ever been and sellers have less ability to influence customer decisions directly. Buyers collect information when they are looking for a new vendor, in all kinds of places and ways that aren’t owned by you, the seller.

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Andrea Steffes-Tuttle
Top 5 Tips to Improve Your SEO in 2019

Since search engine algorithms regularly change, it’s a good idea to regularly update your search engine optimization (SEO) tactics and keep your site current. What might have been successful for your site a few years ago could be irrelevant today.

Plus, SEO isn’t a one-time task, it’s an ongoing process and something you should be constantly thinking about as you add new content and update your site.

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Susan Evans
When Less is More: How to Build a Simple Website that Converts

Your website is often the first impression a person gets of your business, and it needs to be a positive one. In just a few short seconds, you’ll need to encourage engagement, explain your product and its value, and make the path to convert clear and friction free. The best websites capture the attention of a prospect, no matter where they are in the buyer's journey, the moment they hit the homepage.

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Susan Evans
Your Content Marketing Strategy, in 7 Steps

Content marketing — it’s definitely a buzzword and though the term may be overused, the concept shouldn’t be overlooked. At the heart of it, content marketers are recognizing that the buying journey has changed, and they are responding to those changes. Prospects don’t sit back and wait for companies and brands to tell them what they need. With the onslaught of information and access these days, they will tell us what they need and when they need it.

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Suzanne McKee