Building an industry leader.
The beverage alcohol industry is highly regulated. So much so that the task of managing compliance is often too much for suppliers to take on internally. That’s where Compli Beverage comes in. Compli acts as an outsourced partner that does everything from maintaining licenses, registering products, filing tax reports, and more.
What really sets Compli apart is their unique balance of software and services. Their proprietary software, eCompli, pairs with a team of compliance professionals.
Compli was founded in 1997 and got by on word-of-mouth referrals for decades. Their marketing was minimal. They had a website and a blog, but no real content plan or marketing team. When Jeff Carroll, Chief Product Officer, was brought on board, he knew that they needed marketing help and went searching for a solution.
Jeff knew that he couldn’t tackle marketing for Compli alone so he went looking for a solution.
To test the waters, Compli brought on Think Better to execute a one-time project. Throughout this project, Think Better supported everything from overall strategy to PR outreach, email marketing, and social strategy. After the project was over, Compli kept Think Better on board as their “outsourced marketing team.”
Think Better got busy building a marketing foundation for Compli. They converted the blog into a user-friendly WordPress site, got their email marketing process up and rolling, and made basic changes to the website that made a huge difference without having to do a complete overhaul.
Not only were Think Better’s efforts visible to Compli’s audience, but their efforts also made a big impact internally. The changes that Think Better made empowered the Compli team to more easily participate in marketing efforts and reap the benefits of increased leads.