Think Better Marketing
Marketing for B2B SaaS Businesses
Supporting marketing strategy and delivery to grow B2B businesses.
At Think Better, our goal is to create a great experience for our clients and their customers and prospects. We support our client’s growth and goals through marketing education, strategic support, infrastructure development, and execution.
We work with SaaS companies who believe in what they are doing, care deeply about their customers, and are committed to delivering great products and services.
6450 Gunpark Dr.
Boulder, CO 80501
Client Case Study: VineSpring
See how Think Better has worked with this client as an outsourced marketing organization
VineSpring brought in Think Better in 2016. The Think Better team quickly got to work on repositioning VineSpring as a leader in their industry.
“Think Better developed a comprehensive marketing strategy and created a sales pipeline to connect information from various sources in a truly effective way. They also had a great knowledge of the industry and were role models in the EOS process.” - Chris Towt, CEO, VineSpring
Looking for marketing ideas, answers, and support? Think Better Thoughts is a growing collection of thoughts, questions, and insights. Oh, there are also some guides and how-tos as well.
Data cleanup and maintenance is critical to marketing success. We break data cleanup in HubSpot into three stages, clean-up, de-dupe, and organize.
We know that as B2B marketers, we need to speak a specific language and communicate benefits to a very targeted audience. Content needs to be specific and come in different forms than it does for regular consumers. It doesn’t stop there. Tactics for B2B specific marketing extends to SEO too. Specific B2B SEO is a niche area that we don’t often hear about but that doesn’t mean it’s something you should ignore.
There's no substitute for direct customer insight. It's a marketer's superpower. This is a reminder to any marketer out there who isn't actively trying to connect with their customers and prospects that second-hand customer information doesn't cut it.
I want to share with you some ideas from one of my favorite workshops from INBOUND; Making it Last: How to Future Proof Your Content. As marketers who focus on B2B SaaS companies, we are often coming up with new content to educate our audience. Good content takes time and time is a limited resource. Because of this, we like to get as much out of each piece of content as possible so future-proofing whatever we can is a must.
The other day, I was having coffee with a small group of marketing leaders and consultants and the conversation turned to the question of, “What is Marketing Strategy?” Some of the responses were uncertain. Smart, accomplished marketers responded with “I’m not quite sure.” It occurred to me—if we, a group of marketing leaders don’t know how to describe marketing strategy, our leadership teams and departmental peers don’t know either.
It’s that time of year! 2020 is right around the corner and as marketers, it’s time to figure out the budget, priorities, plans, and targets for the upcoming year.
As we help our clients with their 2020 plans, I thought I’d share the Think Better process and template with other marketers out there who are looking for guidance.
Springtime is when I am ready to get my house in order, fall is when my focus turns toward my office. The back-to-school season has long been a time to step back, look at the big picture, and reorganize.
During our elementary days, it may have been new binders and pencils, but the concept remains the same: fall = time to reinvest in the tools that help us work smarter and more efficiently. It’s time to say goodbye to lazy summer days and hello to productivity.
This new B2B buyer demands a lot from today’s marketer. Your brand has to be “on” all of the time and distributed across channels, supporting in-person and online marketing experiences.
For small to mid-size companies with small budgets, this can seem an impossible expectation to deliver on, especially if your competitors have bigger budgets. But there are ways you can still meet the needs of today’s buyer, affordably.
Here are five suggestions for extending your reach and connecting with today’s B2B buyer, even on a small budget.
More from Think Better
Marketing Technology Support
The success of your marketing organization is dependent on the effectiveness of your systems. Think Better is a HubSpot partner and have experts to support Salesforce, Google Analytics, and MailChimp.
How We Work
Find out how Think Better works with B2B businesses to provided the right level of support depending on budget and business demands.
See how we work as an extension of your team >>