In our latest post we share guidance on how to approach your 2019 planning and provide a template for goal setting and marketing strategy planning for Q1.

As marketers in B2B have embraced the Inbound methodology, the funnel has been a standard framework that sales and marketing organization have operated within. The funnel has become a triaging tool to manage prospects and has incited cries all over the world for “more leads!” But the funnel is ultimately broken.