Working from the foundation up.
Born out of a need to modernize their niche in the beverage alcohol space, Chris Towt and Jamison Morrow founded VineSpring in 2010. They started off helping smaller businesses but have been able to support larger wineries and breweries as they have developed more innovative solutions.
As VineSpring grew, Towt and Morrow knew that they needed a marketing strategy but didn’t have the capacity or expertise.
Word-of-mouth worked in the beginning since VineSpring had a good product and their loyal customers were happy to recommend them in the tight-knit beverage alcohol industry. But, client recommendations could only get them so far. The young team was excellent at building relationships but needed to expand and were struggling to present a uniform brand message that truly communicated their value. VineSpring needed an outsourced marketing team that could refine their message, lay the marketing groundwork, kick it off, and manage a wide range of day-to-day marketing activities.
VineSpring brought in Think Better in 2016. The Think Better team quickly got to work on mapping out how to reposition VineSpring as a leader in their industry.
As part of the marketing and sales strategy, Think Better identified and implemented the HubSpot CRM and marketing automation platform, established automated workflows to engage leads and customers, launched a blog, and managed social channels. Once these new processes and systems were in place, VineSpring saw an increase in engagement and sales with less stress on their team.
The Think Better team was folded into the VineSpring structure.
A few years ago, before Think Better entered the picture, VineSpring started to attend more tradeshows in an attempt to extend their reach. Without the dedicated time to establish a marketing and sales strategy for the events, they’d show up practically empty-handed. With Think Better driving the marketing machine, they now have a professional looking booth that looks professional, a tradeshow marketing and sales plan, collateral to hand to prospective customers, and a schedule full of events, networking, and speaking opportunities.